Pierre-Yves is a French Creative Director based in London with over a decade of experience in lifestyle and luxury fashion. Passionate about image-making, internet, and pop culture, he goes beyond aesthetics to craft compelling narratives that resonate. With a deep expertise in publishing and media, his work combines striking visual storytelling with immersive audience experiences, translating contemporary culture into powerful brand stories.
From 2019 to 2025, he played a key role in elevating Dazed Studio into a global creative force, leading 360° campaigns, brand strategies, and special projects for leading brands. As part of this, he spearheaded the launch and expansion of the US studio, establishing its creative vision and presence in the market.
Clients include: Burberry Calvin Klein Gucci H&M Instagram Lululemon Maison Margiela Nike Versace Jeans Couture Spotify and more.